Course curriculum

  • 1

    Introduction

    • Overview

    • Why Personal Branding Is So Important

    • The Future Of Work

    • 8 Reasons To Build A Strong Personal Brand
  • 2

    PHASE 1: Clarify The Brand's Founding Principles

    • Choosing A Problem To Solve

    • The 8 Key Areas Of Life

    • Creating Your Belief Statements

    • JT's Example: Belief Statements

    • Mapping Out The Methodology You Use To Solve It

    • JT's Example: Mapping Out Your Methodology

    • Crafting A Personal Branding Statement
  • 3

    PHASE 2: Optimize Your Career Tools To Validate Your Brand

    • Creating Your Career Tools

    • Branding Your Resume

    • Optimizing Your LinkedIn Profile
  • 4

    PHASE 3: Create Branded Content

    • Choosing Your Social Platform

    • Content Foundation: Building Your FAQ List

    • Unique Branding Attributes (UBAs)

    • Creating Your Initial Content

    • Creating Your Graphics: Canva Tutorial

    • Sharing Your Content
  • 5

    PHASE 4: Commit To Working It Daily!

    • Committing To Working It Daily

    • Building Out A Content Calendar

    • Finding Cross-Collaboration Peers

    • Finding A Personal Branding Mentor